"If you're interested in how business intersects with social change, this sweeping study of the socially responsible business movement will give you plenty of grist "-Utne Reader For more than sixteen years, Jeffrey Hollender has presided over Seventh Generation, a world leader in manufacturing environmentally friendly, nontoxic озрзи household products What Matters Most illuminates the successful practices of Seventh Generation-and many other pioneering companies around the world-to demonstrate the pragmatic aspects of a corporate strategy that hardwires social and environmental concerns into the company's culture, operating systems, and business relationships It shows business leaders how to assess their own company's performance, adopt a socially responsible approach to doing business, and embark on a path of long-term growth "Jeffrey Hollender has shown that doing the right thing does pay off both in terms of building a brand that generates great customer loyalty and a business that has consistently generated superior growth " -Ben Cohen, Founder, Ben & Jerry's "What Matters Most stands out for its moderate and thoughtful analysis of a controversial issue Hollender is a voice of reason in today's important debate on corporate responsibility " -Soundview Speed Reviews.  В этом пособии,2006 г Мягкая обложка, 326 стр ISBN 0465030866.